Media Kit

About Dialectic

Dialectic solves complex people problems using scientific thinking.

Using a variety of scientific methods, we pinpoint an organization’s complex people problems, including hypothesis testing, literature reviews, and quantitative and qualitative analyses.

We then create people-centred solutions by prototyping, testing, and refining our interventions with the people for whom the solution is designed.

We do this because HR leaders and business executives need to:

Think about people problems scientifically.

Focusing on the person and applying scientific thinking (testing hypotheses) is the next step for HR and executive decision-makers looking to make more rigorous and informed decisions.

Unveil the real truth

Our unique methodology, I2E® (Illuminate to Elevate), uncovers the hidden causes of systemic people problems and reveals how to fix them.

Invest in change with confidence.

Change is hard. For everyone. Our scientific process provides evidence-based solutions designed to tackle even the hardest transformational projects.


About the Founder

Dr. Aaron Barth

Dr. Aaron Barth, president and founder of Dialectic, is ready to tell you everything that your organization is doing wrong when it comes to transforming behaviour.

An organizational culture truth teller, Aaron is an expert on using science to dig below the surface of even the most seemingly innocuous business cultures and reveal the barriers and enablers of healthy and productive work forces.

Why does he do it?

Because he is passionate about people – especially when they are given the tools to harness their potential to have a positive impact on organizational culture.

Why is he good at it?

He wields more than 10 years of experience pinpointing complex people problems and prototyping solutions for corporate and non-profit organizations in a variety of industries.

Aaron earned both his M.A. and Ph.D. in Philosophy from the University of Western Ontario.

Aaron has been training on the topics of critical thinking and unconscious bias for over 15 years for clients such as Ontario Power Generation, Osgoode Professional Development, Gowlings, and The Co-Operators. Dialectic has worked with a range of organizations, including Mazda Canada, Royal Canin, the Human Rights Campaign, CMHA, and others.

Keynotes and Webinars


When (and When Not) to Trust Your Gut: Advanced Decision-Making for Leaders

How to overcome the unconscious biases that prevent clear thinking and gain a deeper understanding of why ‘gut feel’ arises, and when not to trust it.

When leaders make decisions based on ‘gut feel’, they are actually relying on brain processes that lead to unconscious bias. This shortcut leads to seriously flawed decisions of which they are wholly unaware. Dr. Aaron Barth shows how leaders can use their ‘gut feel’ as a reminder to ask short, evidence-based questions to improve their decision-making.

Why E-learning is Killing Education

How to replace quizzing and other types of ‘knowledge checks’ with learning experiences that are based on science and actually work.

Providing education at scale, the main premise of e-learning, doesn’t have to suck. Scientifically-grounded design principles are available to educators to transform their learning experiences, simply by considering the user’s point of view. It’s time to move away from a surface-level and patronizing school-model approach to training, and instead introduce simulations and real-world scenarios that foster deep learning and create measurable success.

Diversity and Inclusion in the COVID-19 Aftermath

How to quickly transition in-person training into effective e-learning that boosts engagement by addressing remote workers’ intrinsic motivation to learn something new.

The rapid shift toward remote work may exacerbate inclusion issues in any organization. Ironically, diversity and inclusion e-learning can help reduce its impact. Dr. Barth reveals the tools and tactics needed to build effective diversity and inclusion training for remote employees.


TEDxKitchenerED 2020

Why E-learning is Killing Education

Aaron Barth speaking about Why E-learning is Killing Education at TEDxKitchenerED, February 22, 2020. Webinar

Diversity and Inclusion in the COVID-19 Aftermath

Dialectic founder and president, Aaron Barth, PhD, presents Diversity and Inclusion E-Learning: Driving Change in the COVID-19 Aftermath available on, June 2020.


Past Speaking Engagements​

Media Coverage

Press Releases

Branding Assets

When possible always use combined mark and word mark. Only in special circumstances will the mark be displayed without the word mark. Displaying of the mark without word mark requires approval of Dialectic. High resolution logos are available to download below.

Dialectic Branding Colours

Fog Grey
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PMS 1505C

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Media Inquiries

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